Microsoft Copilot — Designing shopping for the AI era
Principal Designer, Microsoft AI ・ 2024 — present
As Principal Designer at Microsoft AI, I lead Shopping for Microsoft Copilot. I shaped an end-to-end model for AI-native product discovery—from an open-ended need to research, comparison and decision—turning a fragmented journey into one trusted conversation.
Shopping became part of the Copilot companion
Launched in April 2025 at Microsoft’s 50th anniversary, Shopping joined Memory, Actions and Copilot Vision as part of a more personal Copilot—one that can understand context, help with decisions and support action while keeping the person in control.
Shopping that starts with a conversation
Tell Copilot what you need, your budget and what matters most. It researches the market, curates relevant options, explains the tradeoffs and keeps watch for price drops—helping you move from a rough idea to a confident choice without juggling tabs.
What changed
2×
Weekly active use. Mobile grew from 0 to 30% of traffic.
3×
Cold-to-warm conversion. From 8% to 25%, with click-through up 116%.
Awarded
Microsoft AI Impact Award. Plus an Unsung Hero nomination.