# Organizing world’s information — Answer and knowledge experiences for Microsoft Bing, Windows and Cortana _Product Design Lead, Microsoft ・ 2014 - 2019_ Answer and knowledge experiences across Microsoft Bing, Windows and Cortana, organizing the world's information into structured, glanceable answers. --- Design lead for several knowledge experiences for search on Microsoft Bing, Windows and Cortana. I designed and oversaw several domains which contributed to more than 20% of query share for Bing. Over multiple years I led experiences for Sports, Travel, QnA and Intelligence, Utilities, Weather, Finance, Entertainment and Maps. ## Sports experiences Over the years I owned the key experiences for the sports segment — Soccer, Cricket, NFL, NBA, MLB, NHL, Golf, Tennis, Olympics and Winter Olympics. Below are sample designs for the 2016 Rio Olympics and 2018 Winter Olympics, for which I led the design and strategy. This was the first go-big experience designed for Bing and was a big success with **5M daily active users**. The experience focused on the casual Olympics fan as well as the enthusiast, with a scalable framework which would work for all 39 sports and 302 events. ![Olympics hub experience](https://varunv.com/media/2022/01/Sports1.webp) ![Olympics event and schedule views](https://varunv.com/media/2022/01/Sports2.webp) ![Medal standings experience](https://varunv.com/media/2022/01/Sports3.webp) ![Athlete profiles](https://varunv.com/media/2022/01/Sports4.webp) ![Winter Olympics experience](https://varunv.com/media/2022/01/Sports5.webp) ![Sports league answers](https://varunv.com/media/2022/01/Sports6.webp) ![Full sports answer framework](https://varunv.com/media/2022/01/Sports7.webp) ![Match and team detail views](https://varunv.com/media/2022/01/Sports8.webp) ![Sports experiences across devices](https://varunv.com/media/2022/01/Sports9.webp) ## Flight booking Looking for a flight on your smartphone stinks. The flight booking experience at Bing aimed to take the pain out, analyzing billions of prices daily across booking providers. My role was to design the end to end experience for mobile and desktop, turning millions of searches into delightful experiences. Booking a flight is always a tedious, time-consuming task where the search can last from 5 minutes to weeks — we explored how to make the process simple. ![Flight booking search results](https://varunv.com/media/2022/01/Flightbooking1.webp) ![Flight booking mobile screen one](https://varunv.com/media/2022/01/Flightbooking2.webp) ![Flight booking mobile screen two](https://varunv.com/media/2022/01/Flightbooking3.webp) ![Flight booking mobile screen three](https://varunv.com/media/2022/01/Flightbooking4.webp) ![Flight booking mobile screen four](https://varunv.com/media/2022/01/Flightbooking5.webp) ![Flight booking price prediction](https://varunv.com/media/2022/01/Flightbooking6.webp) ## Flight status Flight tracking experiences enable users to know about a particular flight. The team also enabled seeing all flights on a route, or arriving and departing from an airport. ![Flight status answer](https://varunv.com/media/2022/01/FlightStatus1.webp) ![Flight status mobile one](https://varunv.com/media/2022/01/FlightStatus2.webp) ![Flight status mobile two](https://varunv.com/media/2022/01/FlightStatus3.webp) ## QnA and facts When you have a question in mind, you often turn to a search engine to find the answer. QnA and facts form a major chunk of queries on Bing. I led the framework for answers that fulfilled user questions and provided concise responses. Below are some sample experiences out of millions of questions. ![Question answer card one](https://varunv.com/media/2022/01/QnA1.webp) ![Question answer card two](https://varunv.com/media/2022/01/QnA2.webp) ![Fact answer one](https://varunv.com/media/2022/01/QnA3.webp) ![Fact answer two](https://varunv.com/media/2022/01/QnA4.webp) ![Fact answer three](https://varunv.com/media/2022/01/QnA5.webp) ![Question answer card three](https://varunv.com/media/2022/01/QnA6.webp) ![Question answer card four](https://varunv.com/media/2022/01/QnA7.webp) ![QnA answer framework](https://varunv.com/media/2022/01/QnA8.webp) ## Essentials and utilities Search engines should be good at helping with frequent questions like weather, stock price, directions and calculations. I led the experiences for essentials and utilities — Weather, Finance, Movie Showtimes, Maps, Calculator, Dictionary, Speed test, App lookup, Math operations, Unit and Time conversion, Translation and many others. ![Weather experience](https://varunv.com/media/2022/01/Utilities1.webp) ![Finance experience](https://varunv.com/media/2022/01/Utilities2.webp) ![Utility answer one](https://varunv.com/media/2022/01/Utilities3.webp) ![Utility answer two](https://varunv.com/media/2022/01/Utilities4.webp) ![Utility answer three](https://varunv.com/media/2022/01/Utilities5.webp) ![Utility answer four](https://varunv.com/media/2022/01/Utilities6.webp) ![Utility answer five](https://varunv.com/media/2022/01/Utilities7.webp) ![Utility answer six](https://varunv.com/media/2022/01/Utilities8.webp) ![Showtimes experience](https://varunv.com/media/2022/01/Utilities9.webp) ![Maps experience](https://varunv.com/media/2022/01/Utilities10.webp) ![Utility answer seven](https://varunv.com/media/2022/01/Utilities11.webp) ![Utility answer eight](https://varunv.com/media/2022/01/Utilities12.webp) ![Utility answer nine](https://varunv.com/media/2022/01/Utilities13.webp) ![Utility answer ten](https://varunv.com/media/2022/01/Utilities14.webp) ![Utility answer eleven](https://varunv.com/media/2022/01/Utilities15.webp) ![Utility answer twelve](https://varunv.com/media/2022/01/Utilities16.webp) ## Dataviz with open data Mapping design constructs to open data sets enables the AI to create meaningful visualizations to inform and educate users in a more concise way. Below are some of the main topics affecting the world — creating insights with visualizations can increase knowledge and awareness. You will see sample constructs that can live in the system, which the AI automatically applies to raw data to create insights. ![Open data visualization constructs](https://varunv.com/media/2022/01/Dataviz1.webp) ![Data visualization one](https://varunv.com/media/2022/01/Dataviz2.webp) ![Data visualization two](https://varunv.com/media/2022/01/Dataviz3.webp) ![Data visualization three](https://varunv.com/media/2022/01/Dataviz4.webp) ![Data visualization four](https://varunv.com/media/2022/01/Dataviz5.webp) ![Chart construct library](https://varunv.com/media/2022/01/Dataviz6.webp) ![Insights generated from raw data](https://varunv.com/media/2022/01/Dataviz7.webp) ## Impact and learnings This area of work was challenging and fulfilling as I dabbled in multiple industries. I learned a lot of the nuances of different domains and it was fun to bring the experiences to light. The designs consistently benchmarked better than Google in our internal studies, which instilled a lot of enthusiasm within the team. Overall the impact was phenomenal — it contributed to a lot of query share gain for Bing and brought real value to users. --- Source: https://varunv.com/work/organizing-worlds-information